Free Shipping Threshold: Only $50!
Wally Olins: The Brand Handbook - Essential Guide to Branding Strategies & Identity Design for Businesses & Entrepreneurs | Perfect for Marketing Professionals & Startups
Wally Olins: The Brand Handbook - Essential Guide to Branding Strategies & Identity Design for Businesses & Entrepreneurs | Perfect for Marketing Professionals & StartupsWally Olins: The Brand Handbook - Essential Guide to Branding Strategies & Identity Design for Businesses & Entrepreneurs | Perfect for Marketing Professionals & Startups

Wally Olins: The Brand Handbook - Essential Guide to Branding Strategies & Identity Design for Businesses & Entrepreneurs | Perfect for Marketing Professionals & Startups

$9.9 $18 -45%

Delivery & Return:Free shipping on all orders over $50

Estimated Delivery:7-15 days international

People:10 people viewing this product right now!

Easy Returns:Enjoy hassle-free returns within 30 days!

Payment:Secure checkout

SKU:90171366

Guranteed safe checkout
amex
paypal
discover
mastercard
visa

Product Description

Many people talk about branding, but very few people know how to actually do it. Wally Olins, generally recognized as the world's most experienced practitioner of corporate identity and branding, draws on a lifetime's experience to present a concise, practical guide. He explains - in trademark straightforward fashion - what brands are, how to create them, how to make them work, and how to sustain them.

All aspects of the process are covered, from developing the 'core idea', creating the name and designing the logo to launching and managing a successful branding programme.

Inspirational as well as practical, this easy-reference manual is essential reading for anyone interested in the field of corporate identity and branding.

We value your privacy

We use cookies and other technologies to personalize your experience, perform marketing, and collect analytics. Learn more in our Privacy Policy.

Top